Three cans of Prime Time
removes a plastic bottle
…or if you like numbers - one can removes 4.2g of plastic from the environment. At the end of the day, the small sustained actions make the difference. When you drink one of our beers, you’re not just choosing a healthier alternative for yourself–it’s better for the environment, too!
As we grow, our positive impact grows, and we thank you for being part of that journey.
Our commitment to the planet is in our DNA
We started with the intention of being as sustainably-minded as possible, minimising negative environmental impact while still brewing delicious beer!
On top of removing ocean plastic with Seven Clean Seas, our packaging boxes are FSA-approved. This means they're end-to-end sustainably sourced and produced. Our breweries use solar panels for electricity generation, and we redeploy heat from the beer chillers to warm up our offices to be more energy-efficient!
Let’s talk numbers
Plastics removed over the year
Hours of cleanups
LOADING. of the
plastic waste are
fishing net and lines
LOADING. of the
plastic waste are
plastic bottles
LOADING. of the
plastic waste are
plastic bags
LOADING. of the
plastic waste are
polyester textile
Waste Composition
- 20.50%
Loading... - 32.95%
Loading... - 50.11%
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See it in action!
How it works
We work with Seven Clean Seas, an ocean impact organisation on a mission to remove 10,000,000 kg of ocean plastic pollution from the marine environment by 2025. With projects in some of the most plastic-polluted locations in the world, their work is vital for ocean health.
Target
- SCS work with local communities and governments to target locations with exceptionally high levels of ocean plastic pollution.
Collection
- Seven Clean Seas employs collection crews from these local communities to recover the plastic waste, empowering them with formal, long term employment contracts.
- They also deploy innovative technologies like the HIPPO and river barriers to prevent plastic waste from reaching the ocean in the first place!
- All projects are certified by 3rd party certifications to ensure best practices, long-term impact and sustainability.
MRF
- Setting up infrastructure like the Material Recovery Facility provides a foundation for continued waste management and environmental protection efforts.
- Plastic waste is sorted and recycled into materials and products—like roof tiles and building bricks—that benefit the local community. A fully circular solution!
Pitch in with
Prime Time
Every £2 is one
less kg of trash
in the environment.
Why does it matter to us?
Plastic Credit Certificate
